Less than one month ago, I was questioning why TamJai SamGor had such an odd spicy scale with "mild" starting at 7 out of 10. Well, it looks like they've since adjusted the labels, as "mild" now starts at level 2, in English anyway (level 7 is still labeled xiaola in Chinese, but it's "extra hot" in English).
Level 10 is now named "Hell Fire," by the way, with a Spinal Tap option of going to 11 by paying 30 cents more for "Double Hell Fire." No, I didn't try those, but it looks like their marketing team has finally caught onto how spicy their bowls are: they're even doing a "You Dare, You Try Spicy Challenge" campaign now.
In case you're wondering, that was a level 5 "spicy" mala bowl above. There wasn't really much of a mala taste, but there was an afterburn that catches up later. They also have a mala beer available as part of that spicy promotion, but you can only get it after eating three bowls rather than being able to buy a can outright.
No comments:
Post a Comment