I didn't realize this until I looked it up, but
Burger King uses Impossible for its vegetarian burger in the US, whereas Europe and now Asia get The Vegetarian Butcher by Unilever. And I didn't like this one bit. Not only was it drowning in ketchup, but when I made an effort to isolate the taste of the patty from everything else, the patty was not only spongy, but also slightly bitter. I prefer
Impossible or even
TiNDLE instead.
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