Holiday Inn Express Start Cinnamon Rolls

Yeah, I know. This isn't something that I'd normally care much about, but I've been amused by how the Holiday Inn Express chain has been promoting its cinnamon rolls as a way to draw people to its hotels, using superlatives like "legendary," "perfect," and "world's best." It was much lighter than that gaudy Cinnabon stuff, and was good enough for me to surprisingly finish the entire thing, even though I'm usually not big on sweet things nor baked goods.

Will the "unbelievable" cinnamon roll alone draw me back to these hotels? No, but I have become a fan of Holiday Inn Express lately...at least, when I'm not on the road for business. If I'm on vacation, the last thing I want to do is spend time in a hotel, so the only thing I want to pay for is a clean place to sleep, shower, and leave my stuff. That is exactly what the Holiday Inn Express consistently delivers, even if I hate those shower curtains that they use. The free breakfast with these cinnamon rolls is - well - just icing on the cake.