The Rock & Sole Plaice, London
This one was a bit of a head-scratcher. A number of comments that I saw online bashed this fish & chips shop for having bad service and food...and a listing in some travel guides made me worry that this was a tourist trap too. Yet when I walked by earlier in the day around noon, the food looked and smelled great, and there was a huge line forming outside. I thus figured that maybe those online comments were totally wrong, so I came on down in the afternoon (47 Endell Street, 020-7836-3785) to see for myself.
Unfortunately, the comments were largely right. The batter was stiff and thick; almost to the point where it was like the Colonel's fried chicken. The chips were done way too hard too, making it taste like cardboard. I thought maybe they intentionally did it that way to help offset any sogginess resulting from a good vinegar dousing and paper wrapping process when ordered to go. But I was eating on-site, and I just didn't like it. At least the fish was fresh...and there were quite a few other selections of fish for your choosing, some of which looked pretty good. But by and large, this is a place that I probably won't miss.